About us

Located in Edmonton and serving clients both in person in Edmonton and the surrounding areas, as well as remotely across Canada. S-Financials is a specialized financial consulting firm focused on the personal and retail side of finance.

Expertise

One of our key areas of expertise is credit and borrowing advice. Whether you require secured lending solutions such as mortgages (including Alt-A options for those who may not qualify for traditional mortgage interest rates) and Home Equity Lines of Credit (HELOCs), or unsecured lending options like Lines of Credit (LOCs) and personal loans, we provide comprehensive guidance to help you make informed decisions.

Credit advice is a niche area at S-Financials, thanks to Sam’s extensive firsthand experience in banking credit. Sam believes that a solid foundation in credit is essential for achieving a strong and secure financial standing in Canada. With his expertise, Sam can provide valuable insights and strategies to help you effectively manage your debt and optimize your financial situation.

Financial Conusulting

At S-Financials, we understand that each person’s financial situation is unique. Factors such as life stage, lifestyle, income, debt level, risk tolerance, objectives (financial and personal), number of dependents, investment goals, planned retirement age, and estate planning all play a role in shaping your financial landscape. That’s why Sam takes the time to listen to your goals, objectives and challenges analyze them thoroughly, and discuss his plan and recommendations with you. Once you’re aligned with the proposed strategy, the project moves into action, and periodic reviews ensure proper execution until your goals are achieved.

Our plans and recommendations are designed with flexibility in mind, accommodating changes and fine-tuning as needed. We understand that life is dynamic, and financial targets may evolve over time. Our goal is to handle all the moving targets and ensure that your final objectives are met in a timely manner.

When you choose S-Financials, you gain access to personalized financial guidance that is tailored to your specific needs. Our team is committed to helping you transform your personal finances and achieve long-term financial success. Contact us today to start your journey towards a brighter financial future.

Who we are

Your Trusted Partner for a Successful Financial Journey

At S-Financials, we are dedicated to guiding and assisting Canadians throughout their entire financial journey, from start to finish. Our comprehensive range of services is designed to empower individuals and provide them with the knowledge and tools they need to make informed financial decisions.

What we do

Enhancing Your Financial Stability through Effective Cash Management​

At S-Financials, we understand that managing your cash effectively is crucial for achieving financial stability and making meaningful progress towards your goals. Many Canadians find themselves in a situation where they have decent incomes but still struggle to get ahead. That’s where our expertise in cash management comes in.

Our values

Professionalism

Professionalism is at the heart of our service ethos. We uphold the highest standards of integrity, expertise, and ethical behavior in all our interactions. Our commitment to professionalism ensures that clients receive reliable, accurate, and respectful service, reinforcing their trust in our capabilities and dedication.

Connection

Building strong, genuine connections with our clients is central to our approach. We prioritize understanding each client’s unique needs and aspirations, and we strive to create a supportive and collaborative environment. By fostering meaningful relationships, we ensure that our clients feel valued and heard, which enhances the effectiveness of our financial strategies.

Authenticity

We believe in being genuine and honest in all our dealings. Authenticity drives us to offer sincere advice and create personalized solutions that truly reflect our clients’ best interests. By remaining authentic, we build lasting relationships based on mutual respect and confidence.

Transparency

At S-Financials, we value transparency as a cornerstone of our client relationships. We are dedicated to providing clear and straightforward information about every aspect of our services, ensuring that clients fully understand their financial options and the rationale behind our recommendations. This openness fosters trust and enables clients to make informed decisions with complete confidence.